THE VALUE OF MARKETING
Every business owner in today’s modern marketing environment is looking for the magic answer to online marketing. Most don’t even realize that the Internet itself is still so new that it is in a rapid state of evolution. Very much like the computer industry in the 1980’s, the methodologies, standards and even regulations were so gaseous that thousands of startups attempted to break into the new market only to find failure and loss. While many of them such as Microsoft, Apple and Sun worked to stabilize their product, a lot more failed due to bad management or bad products. Keep in mind that many consumers paid the price for these failures. The Internet shares much of the same history. While masterminds such as Michael Dell and Steve Jobs have spent the better part of the last few decades establishing the way a computer is made, sold, and advertised, companies like Google, Yahoo, and Facebook have spent the last decade trying to accomplish the same things with the Internet.
Currently, according to Emarketer, the US spends about 40% of their ad dollars on the Internet and its many tools. This trend is not going away. Over the next three years Internet advertising will continue to grow at a rate of around 10% per annum for the next three years at least.
In short, online advertising has proven that it is here to stay, but again, like computers in the 1980s, it must continue to evolve and grow. Businesses must be made constantly aware of what works and, more importantly, what does not work.
While companies like Google, Bing, Facebook, Angie’s List and a host of others have laid the ground floor for online advertising, many small businesses do not have the wherewithal to traverse this ever-evolving medium. So they either hire a technician that focuses on only one part of the process or they spend an exorbitant amount of money on a large firm to handle everything for them. Neither of these options is cost-effective for small to medium sized growing companies seeking to get a stronger foothold in their industry by making a solid long-term investment into their branding and advertising.
Right Foot Media was founded to address this very issue. Our marketing strategies are based on accountability and ROI. Unlike many, RFM does not look to provide one service with the expectation that you will see overall success.
We look to create a lasting relationship with each of our clients by creating a brand and then promoting that brand through many different layers of tested online marketing techniques.
Our commitment to detail and client service transcends to what many may call cursory services such as hosting, promotional products, apparel, and printing, simply because all of these contribute to the brand, while creating simplicity for our clients’ vendor relations. Our goal is not to become one of the many vendors you use in trying to maximize your marketing dollars, but to become your de facto marketing department. We want our client’s to concentrate on their specialty, which is operating their business, while we concentrate on our specialty, which is branding and marketing. We take ownership of our clients’ advertising dollars as if they were our own. This assures that every decision made between our staff and our clients is in the best interest of the long-term goals of the client. We work with our clients’ budget to achieve the best results possible. If a client’s budget increases, it must mean we are doing our job. In other words, we win when our clients win.